Hov saw himself embroiled in beefs with NY MCs Mobb Deep, Jadakiss, Fat Joe, and a legendary spout with Nas, whose Illmatic created a firestorm as the best recording on the market when he was just 17. had left vacant causing conflict within a very volatile New York rap scene. Naturally, the rise of Jay-Z’s commercial cache led to figurative claiming of the throne that B.I.G. While both sides of this debate may hold merit, it is without question that, at the very minimum, the unequivocal influence of The Blueprint solidified Jay Z as the undisputed momentary King of Rap. was alive, is still a hotly debated point. However, whether The Chairman of the Board would have acquired the level of success achieved to date if B.I.G. The Blueprint represents peak moment Jay-Z, recording the album in a breakneck two weeks and allegedly writing the lyrics in two days. Yet, Carter’s undeniable skill and unique cadence over pop-friendly beats, turned rapping into a genuine business endeavor for artists and hustlers alike, that pushed for accessibility over exclusion. Prior to these feats, many MCs were reluctant to make records that were too commercial – in fear of losing the essence in which hip-hop music was born out of. Turning rhymes into wealth, Jay-Z used his next two albums, which went 5x and 3x platinum respectively, as the symbolic demolition of “sell-out” culture in hip-hop. 1 Jay Z, the business…maaann, emerged as a dominating force in the industry. After the commercially viable success of Vol.
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